1406 - Data too long for column 'last_page_url' at row 1

insert into whos_online (customer_id, full_name, session_id, ip_address, time_entry, time_last_click, last_page_url) values ('0', 'Guest', 'cdeef0ed95500a92e89538055c84f510', '54.196.18.46', '1503039163', '1503039163', '/view_details_rate.php?cID=18032&action=entire&osCsid=1310411a46922d6e791c1e71bca41005')

[ERROR BASE DATOS]