1406 - Data too long for column 'last_page_url' at row 1

insert into whos_online (customer_id, full_name, session_id, ip_address, time_entry, time_last_click, last_page_url) values ('0', 'Guest', '7b7ea49d2f8e90dcd16a6dc169c8ef58', '54.159.71.232', '1503331021', '1503331021', '/products_based_money.php?type_search=recienpublished&order_by=price¶meter=1')

[ERROR BASE DATOS]