1406 - Data too long for column 'last_page_url' at row 1

insert into whos_online (customer_id, full_name, session_id, ip_address, time_entry, time_last_click, last_page_url) values ('0', 'Guest', '79330a4471326374d1f0235e20407e37', '50.16.79.246', '1487760446', '1487760446', '/products_based_money.php?type_search=recienpublished&order_by=price¶meter=1')

[ERROR BASE DATOS]