1406 - Data too long for column 'last_page_url' at row 1

insert into whos_online (customer_id, full_name, session_id, ip_address, time_entry, time_last_click, last_page_url) values ('0', 'Guest', 'b98d95610635c2b3ce9fcae55ae86b89', '54.211.0.142', '1490814376', '1490814376', '/products_based_money.php?type_search=recienpublished&order_by=price¶meter=1')

[ERROR BASE DATOS]