1406 - Data too long for column 'last_page_url' at row 1

insert into whos_online (customer_id, full_name, session_id, ip_address, time_entry, time_last_click, last_page_url) values ('0', 'Guest', 'c50f96967062d38c249be5c90eda2c32', '54.166.174.48', '1503011400', '1503011400', '/products_based_money.php?type_search=outstanding&osCsid=1d8f7f0e53588648b48adf78140818e9&order_by=date¶meter=1')

[ERROR BASE DATOS]