1406 - Data too long for column 'last_page_url' at row 1

insert into whos_online (customer_id, full_name, session_id, ip_address, time_entry, time_last_click, last_page_url) values ('0', 'Guest', '43dd6d9b0c39c974221395991832ad25', '23.20.54.196', '1498163558', '1498163558', '/products_based_money.php?type_search=outstanding&order_by=state¶meter=1')

[ERROR BASE DATOS]