1406 - Data too long for column 'last_page_url' at row 1

insert into whos_online (customer_id, full_name, session_id, ip_address, time_entry, time_last_click, last_page_url) values ('0', 'Guest', 'f46c35ba73f0879954f87936a1ca0fd8', '54.211.0.142', '1490814572', '1490814572', '/products_based_money.php?type_search=outstanding&order_by=state¶meter=1')

[ERROR BASE DATOS]