1406 - Data too long for column 'last_page_url' at row 1

insert into whos_online (customer_id, full_name, session_id, ip_address, time_entry, time_last_click, last_page_url) values ('0', 'Guest', '2a09e16901e28490e1c8c7588ccd6693', '23.20.54.196', '1498163391', '1498163391', '/products_based_money.php?type_search=outstanding&order_by=name¶meter=1')

[ERROR BASE DATOS]