1406 - Data too long for column 'last_page_url' at row 1

insert into whos_online (customer_id, full_name, session_id, ip_address, time_entry, time_last_click, last_page_url) values ('0', 'Guest', '1e3876c2edbe47b239ad192c7a0991ed', '54.211.0.142', '1490814283', '1490814283', '/products_based_money.php?type_search=outstanding&order_by=name¶meter=1')

[ERROR BASE DATOS]