1406 - Data too long for column 'last_page_url' at row 1

insert into whos_online (customer_id, full_name, session_id, ip_address, time_entry, time_last_click, last_page_url) values ('0', 'Guest', '46d0f953c736a059fcdbc1fa44af75ec', '54.145.218.90', '1484860741', '1484860741', '/products_based_money.php?type_search=outstanding&order_by=name¶meter=1')

[ERROR BASE DATOS]