1406 - Data too long for column 'last_page_url' at row 1

insert into whos_online (customer_id, full_name, session_id, ip_address, time_entry, time_last_click, last_page_url) values ('0', 'Guest', 'f3804fdcf877b19d808a2bb2e0b95b6d', '54.167.242.107', '1498689270', '1498689270', '/products_based_money.php?type_search=money&osCsid=7717db81cde3cea74a90d5db1b78db0c&order_by=viewed¶meter=1')

[ERROR BASE DATOS]