1406 - Data too long for column 'last_page_url' at row 1

insert into whos_online (customer_id, full_name, session_id, ip_address, time_entry, time_last_click, last_page_url) values ('0', 'Guest', '70a62e534eefcbad0dc8bea7440145c5', '54.166.174.48', '1503011611', '1503011611', '/products_based_money.php?type_search=money&osCsid=7717db81cde3cea74a90d5db1b78db0c&order_by=name¶meter=1')

[ERROR BASE DATOS]