1406 - Data too long for column 'last_page_url' at row 1

insert into whos_online (customer_id, full_name, session_id, ip_address, time_entry, time_last_click, last_page_url) values ('0', 'Guest', '338f5993716e4a0dbf9ef131d39017fb', '54.166.174.48', '1503011473', '1503011473', '/products_based_money.php?type_search=money&osCsid=7717db81cde3cea74a90d5db1b78db0c&order_by=date¶meter=1')

[ERROR BASE DATOS]