1406 - Data too long for column 'last_page_url' at row 1

insert into whos_online (customer_id, full_name, session_id, ip_address, time_entry, time_last_click, last_page_url) values ('0', 'Guest', '48ffd48b064e8137479cec4bf1f6c7e5', '23.20.248.132', '1503113795', '1503113795', '/products_based_money.php?type_search=butsupplied&osCsid=c499bfe141d066b12b7e3e34f7fb7213&show=new')

[ERROR BASE DATOS]