1406 - Data too long for column 'last_page_url' at row 1

insert into whos_online (customer_id, full_name, session_id, ip_address, time_entry, time_last_click, last_page_url) values ('0', 'Guest', 'b9f56e6445ce5180284209ad37ff8920', '54.80.198.222', '1502948941', '1502948941', '/products_based_money.php?type_search=butsupplied&osCsid=c499bfe141d066b12b7e3e34f7fb7213&order_by=type¶meter=1')

[ERROR BASE DATOS]