1406 - Data too long for column 'last_page_url' at row 1

insert into whos_online (customer_id, full_name, session_id, ip_address, time_entry, time_last_click, last_page_url) values ('0', 'Guest', 'e6b2850a739758018ab0b6dd8d026101', '54.92.186.20', '1502990566', '1502990566', '/products_based_money.php?type_search=butorder&osCsid=7210b1989881f11a2501d96b3cc9044e&order_by=viewed¶meter=1')

[ERROR BASE DATOS]